Pretty brave of this social media analyst to project an upset in “American Idol,” based on its measures of sentiment on social media.
Whether social media can actually provide reliable harbingers of outcomes in various events continues to be debated in a lot of circles. I’d love to see more scientific evaluations of the quality of such predictions.
On the other hand, in the great tradition of PT Barnum, the firm making the prediction doesn’t have a lot to lose. If it’s right, it looks like a bit of a genius. If it’s wrong, no one will remember. And regardless, it’s gotten more publicity than it might ever otherwise get.