Pussy Riot Member May Be Freed by Putin's Amnesty Bill - SPIN
Jailed Russian band members/provocateurs may go free under an amnesty bill filed by Vlad Putin himself, Spin reports. Thank goodness.
Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed | Adweek
Terrific Adweek piece on the full-court, no, 15 full courts worth of press that Paramount has mounted on social media and beyond for the imminent sequel to “Anchorman.”
One of the keys, I think, is the heavy involvement of Will Farrell and other key creatives from the franchise in creating the many kinds of material being posted all over the web in various ways.
To be frank, while much of what I’ve seen has been quite clever, it’s almost feeling like too much, like it’s so omnipresent that it’s gone from clever to claustrophobia-inducing.
It’s also pretty complicated and involved, which is why I suspect Adweek is overreaching when it says this will be the future of movie marketing. First, we’ll have to see how successful “Anchorman 2” is (oh, right, the movie itself; THAT thing).
And Paramount, and any would-be imitators, will have to figure out the cost-benefit ratio on this, and whether they can persuade future creative teams to get involved in building all the content for a next big social-media push like this. Personally, I’m a bit skeptical of the future opportunities, at least on this broad scale, but bully for Paramount for making the most of this one, and pushing media marketing into this decade.
News Use Across Social Media Platforms | Pew Research Center's Journalism Project
Lots of interesting data here about where people get news from if they’re getting it from social media. Reddit is the heaviest news source, but far less used than Facebook, where the biggest news audience resides, especially among female users. Lots of grist here to ponder for news organizations trying to get their stories seen by the widest possible audiences.